Projects
Bimbo Bakeries USA
Director, Creative Production & Design
I was hired to move Bimbo Bakeries USA from an agency-reliant creative model to an insourced production process - creating a pipeline that cut costs and turnaround time while keeping brand narrative consistent across all platforms. I supported initiatives spanning national brand awareness, talent, sales, and category market expansion and innovation.
Fujifilm
Creative Consultant
Fujifilm's marketing team needed to explain a complex enterprise software product in an approachable way that wouldn't get lost in the details during a pitch. I was brought in to develop a digital campaign that translated Object Archive's technical depth into a clear, compelling story across video and print.
Pyramid Global Hospitality
Creative Consultant
Following its merger with Benchmark, Pyramid Global Hospitality needed a unified narrative to present itself as a people-focused premium employer. I developed and executed a global video campaign from the ground-up, spanning Purpose, Mission, Vision, People, History, and Wellness.
Aflac
Creative Consultant
Aflac wanted to elevate its existing #WhatsYourWhy campaign beyond a simple prompt, focusing on real stories from real people. I identified Aflac employees and agents with extraordinary motivations, then crafted and produced the videos that gave the campaign some of its most compelling voices.
Insurex
Creative Consultant
After a period of no marked growth, Insurex needed to elevate its brand to reflect the caliber of its advisory work. I built Insurex.net from the ground up and developed the narrative, content, and communications infrastructure to support it - website, LinkedIn presence, thought leadership, and press releases.
